The largest betting and gaming provider in Britain, William Hill, has recently brought out a new Android application for all its mobile users. Now, Android users will be able to access more than 40,000 In-Play, pre-match, and specialty markets whenever and wherever they want through their handheld device. Similar to the online application, players can place bets before a sporting event and even while it’s taking place by using their handset. They’re also able to manage their William Hill Sportsbook and Racebook accounts.
The latest Android application has been praised for its numerous brand-new features and improved graphics. It’s also faster and more efficient than its predecessor. In addition to this, the Racing Post and William Hill have launched the Android addition of the horse racing application. This is currently a success with iPhone users, 200,000 of which have already downloaded it. It’s hoped that a similar pattern will follow with the Android version.
It’s possible to download these applications for free online as long as you have Android 2.2. For a total gambling experience on the mobile, players can download the William Hill Sportsbook. There’s a wide variety of markets available on this, for example, horse racing and football. Furthermore, players can place bets on In-Play markets as well as deposit and withdraw their funds. Though many competitors have followed the iPhone route, William Hill is eager to utilize that of the Android. And, so far, this has been advantageous: in 2010, the British gambling provider saw an 800 percent rise in betting with an 828 percent turnover increase as well as a 900 percent influx of new users. But, William Hill has not forgotten about iPhone users and has been sure to also provide an improved browser application.
The year 2002 saw the beginnings of major technological advances in cell phones, and betting businesses quickly saw the opening for mobile gambling. Although only worth about $5 million in the gaming market in 2004, this had grown to an estimated $1 billion by 2006. William Hill is now following in the footsteps of companies such as Microgaming. Based on the Isle of Man, Microgaming also announced this month that its games could now be played on the Android 2.2. It has been predicted by Gartner, a leader in technological research, which by 2012 Android will have a 14 percent market share in the global smart phone market. They have also predicted that by 2014 it will beat competitors like iPhone and BlackBerry in becoming the most popularly used mobile operating system. Already, Android is the operating system behind such companies as Motorola Milestone 2 and Google Nexus One and has future plans for pad-style devices later on this year.
William Hill’s new Android application is a further evolution in the way people view and take part in gambling. Not only is this new application more effective and visually attractive, but it’s free too. Betting is now more easily accessible and manageable than it has ever been before.