With continuous and quick growth in the online gambling industry, online casinos are no longer satisfied with licensing all their gaming software from software developing companies or third parties. The key to success in the online gaming industry is to have excellently developed gaming software. The casino operators want to control and strengthen their software capabilities so that they can exploit them as and when they want to maximize their output.
The online gambling casino operators are taking significant steps in this direction. Paddy Power, the Irish casino operator, has acquired Cayetano, a Bulgarian games developer. The games developing company operates from the Isle of Man and specializes in developing games for online casinos and mobile markets. Its software developing team is situated in Bulgaria. The consideration for acquiring Cayetano has not been disclosed by Paddy Power, but its Chief Executive, Patrick Kennedy, explained that this acquisition could bring a compelling range of gaming products and help them develop a new internal source of gaming expertise.
The Chief Executive Officer of Cayetano, Nick Maughan, said, “This is a great step for Cayetano and its team. We’re all excited at the prospect of being part of Paddy Power, a business whose success in this market has been built on an exceptional understanding of online customers and product trends.” Both the organizations are looking forward to strengthen their business association.
Bet 365 however, is taking a different approach in gaining a control over its gaming software and strengthening its capabilities. Unlike Paddy Power acquiring a ready business, it is instead recruiting a team of software experts and network architects. The main objective behind this large-scale recruitment is to create a next-generation platform for the company using the fresh talent and a new wave of network technologies for acquiring greater efficiency and scalability.
Martin Davies, the Chief Technical Officer of Bet 365 said, “As a system scales, the software becomes more complicated. We want to shield our core product development team from this complexity. The R and D team will focus exclusively on refreshing the network and solving the big issues that come with upgrading an infrastructure of our intricacy.”
Davis further explained that the online gambling casino has a culture of innovation, and in order to maintain this momentum, the casino is looking for the people having great potential, the right attitude, immense talent, creative thinking, and the latest knowledge and enthusiasm to take up the challenge. The team will be responsible for testing the existing software and platforms, developing new and innovative games software and architectures and fitting them all together to bring something unique. The long-term aim is to make the technology more efficient and quicker while reducing the resources required.
Bet 365 has a target of recruiting and assembling twenty software experts and networking architects by the end of the year. Although the gaming operator has full plans to recruit people from outside, the opportunity is open to those existing employees of the company who have shown interest in research and development and have come up with out-of-the-box and workable ideas.