The American Gaming Association (AGA) has announced who will be in the final for the 2011 Gaming Voice Awards. The awards are aimed at highlighting the best achievements in advertising, marketing, corporate and financial communicating and public relations.
Best 2010 Annual Report
WMS Industries, Inc. – 2010 Annual Report: The Game has changed
Potawatomi Bingo Casino – Social Responsibility Annual Report
Pinnacle Entertainment, Inc. – Pinnacle Entertainment, Inc. Annual Report
Best Communications Campaign
International Game Technology (IGT) – The Hangover Slot Employee Engagement Campaign
Choctaw Casino Resort – Entertainment Communications
International Game Technology (IGT) – The Hangover Video Slots Communications Campaign
Best Customer Publication
Seminole Gaming – Seminole Player’s Life
Seminole Hard Rock Hotel & Casino Hollywood – Travel Brochure
MGM Resorts International – M life magazine
Best Digital Direct Mail
WMS Industries, Inc. – Unleash Imagination
Caesars Entertainment Corporation – Seven Stars Las Vegas Signature Personalized URL/Email
Southland Park Gaming& Racing – Birthday E-blast
Best Direct Mail
L’Auberge du Lac Casino Resort – New Year’s Eve
Pinnacle Entertainment, Inc. – My Choice—The Owners Club
CityCenter Aria Resort & Casino – ARIA – Sky Villas Invitation
Best Employee Publication
MGM Resorts International – The Daily Momentum
Bally Technologies, Inc. – Your Voice
Boyd Gaming Corporation – Boyd Buzz
Best Mobile Marketing
Boyd Gaming Corporation – B Connected Mobile
Caesars Entertainment Corporation – Caesars App for iPhone and Androids
Ameristar Casinos, Inc. – Ameristar Casinos iPhone App00
Best Multi-format Ad Campaign
Mystic Lake Casino Hotel – License to Thrill
Grand Victoria Casino Elgin – Prime Burger House
Bally Technologies, Inc. – Cash Wizard Multi-format Ad Campaign
Best Outdoor Advertisement
Fallsview Casino Resort – Bring Your Luck
Seminole Gaming Association – VIP Garage Wall Graphics
Fallsview Casino Resort – Break Out of the City
Best Print Advertisement
Casino Rama – Cauliflower Ad
Table Mountain Casino & Bingo – Giddy Up, Then Ante Up
Bally Technologies, Inc. – Betty Boop Love Meter Centerfold
Best Print Advertising Campaign
Gasser Chair Company – Gasser Dazzles
Grand Victoria Casino Elgin – Prime Burger House: Holiday
Caesars Entertainment – Caesars Entertainment 2011 Lunar New Year Greeting
Best Radio Advertisement
Table Mountain Casino – Bingo (Assisting agency: The Glenn Group)
Wild Horse Pass Casino & Hotel – Ladies Night Radio
Southland Park Gaming & Racing – Biscuits with Squirrel Gravy
Best Social Media Program
International Game Technology (IGT) – Social Media & Recruitment
River City Casino – River City Casino Social Media Caesars
Entertainment Corporation – Caesars Entertainment Las Vegas Social Media Program
Best Television Advertisement
Mohegan Sun Casino – Dancing Accountants
Ameristar Casinos, Inc. – RoboDealer
Falls view Casino Resort – Lucky Dog
Empire City Casino – Big Ball (Assisting agency: DDB NY)
Best Website
Seminole Hard Rock Hotel & Casino Tampa – www.seminolehardrocktampa.com
Mohegan Sun Casino – www.mohegansun.com/shinemaker
Boyd Gaming Corporation – www.bconnectedonline.com