Online Casino Edition – Casino News News about online casinos and gambling

August 25, 2011

A Boom In Gambling On Smartphones

Filed under: Casino — Tags: , — OCE News @ 12:00 am

What if you’re able to play your favorite online game on your Smartphone? Sounds interesting! Many online casinos have promised their clients that they would soon introduce mobile gambling. This will allow players to play casino games on their internet-enabled Smartphones. Some casinos have just built the high hopes about introducing mobile gambling, whereas some are already working on it. Mobile gambling has a huge market and there is a huge potential for online casinos to earn more revenue through it. It will provide them with the capital to grow their operations cross-boarders. Apart from this, they will have more chances to earn big profits as cell phones have become an important thing in everybody’s life.

Betting on Mobile

The time is rapidly approaching when you would be able to play casino games online while waiting for your train on the platform or during a short break in your office. Paddy Power and Betfair have already come up with mobile betting applications in new generation Smartphones. Gambling via Apple’s iPhone is rapidly rising. Statistics have shown that around 35 percent of existing casino customers are placing bets through the phones. It is gaining tremendous popularity. The reason being, it gives more freedom and flexibility to the players in accessing the betting services through their phones. They do not have to carry their laptops wherever they go as their phones act as complete package for them.

Paddy Power Mobile Betting Service

Paddy Power is the most reputed and the largest bookmaker in Ireland. It offers a wide selection of services including online pingo, online poker, spread betting, sports betting, and online casino games. Listed on UK and Irish Stock Exchanges, it is a licensed betting company. It introduced mobile betting services in the year 2010. Since then, it has experienced four times increase in its annual revenue. The surprising thing is that around one-third of its active customers access online betting services through their mobile phones. In the month of April, over 120,000 players accessed spread betting, online pingo, online slots, poker games, and sports betting from their Smartphones.

Betfair Mobile Betting Service

In June 2000, Betfair has become the world’s largest internet betting exchange and UK’s largest online betting company. Based in West London, it has over three million clients in the UK with a turnover of £50 million in a week. Offering a wide range of online betting services, Betfair had announced mobile betting services last year. After its launch of mobile operations, the company experienced a growth in revenues by 90 percent over the last year. More than one billion wagers were taken in through mobiles. The company had invested a huge amount while introducing mobile services.

Apart from these two companies, many other betting companies and online casinos have been thinking on the same lines. They are planning to launch their mobile operations as soon as possible. One of the major reasons of popularity of mobile operations is the launch of Apple iPhone. It had approved the gambling-related applications in its Smartphones.

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