It only began a short time ago, but the new business partnerships associated with Hyatt in Las Vegas are beginning to pay off. Hyatt does not run any sort of resort facilities on the famous Vegas strip, but their loyalty program customers are finding some great deals with those companies that do. Today, those who are members of the Hyatt program can have incredible access to hotel rooms located at a dozen resorts on the strip or in the immediate area of the strip. These include Bellagio, MGM Grand Las Vegas, Aria Resort & Casino, and Mandalay Bay Resort & Casino.
Even though the program benefits are new, the partnership between the Hyatt program and the MGM Resorts M Life Program is beginning to bring in positive comments from those who are using these programs.
This is not the first time that these types of programs have been used in Vegas. For instance, the Sands Corporation and Intercontinental Hotels are using a similar business model associated with Palazzo and the Venetian and Palazzo. Even so, this deal between MGM and Hyatt is by far the largest.
While there are many reasons customers are enjoying the new programs offered, two of the most popular reasons are a) Hyatt customers are now able to exchange their earned points for occupancy at one of the MGM Resorts located right on the strip, and b) they can now also earn valuable points for nongaming benefits. By that same token, customers at MGM Resorts are now able to get M Life credits when they stay at many of the Hyatt Hotels and resorts that are located all around the world. Globally, Hyatt runs more than 450 hotels.
Many of those who are intimately familiar with this new deal between MGM and Hyatt say that is a good model for both companies as well as a good deal for customers who are looking for more options when coming to Las Vegas for gaming and need higher end lodgings while they are in the city. In essence, this is a partnership between the gaming industry and the lodging industry.
The deal is also seen as a way for both companies to combat the fierce competitiveness that exists within and between most of the gaming and lodging companies that are currently located on the Vega strip. By working together to offer their customers better deals and more options, it is hoped that each of the two companies will be able to improve profits by working together in an agreement that is mutually beneficial, while, at the same time, providing valuable services that their customers will want and enjoy.
It was also recently announced that Hyatt will be expanding worldwide with a $325 million investment into Playa Hotels and Resorts. The investment will be used in resorts that are located in Jamaica, Mexico, and the Dominican Republic. An estimated six properties of this new deal will become affiliated under the Hyatt brand umbrella. The investment is considered to be a major move by Hyatt to get a stronger foothold in the Latin American resort market.